Thought Leader 101: How To Stand Out As An Expert

“Thought leader” is a strange term. It seems incredibly pretentious, particularly if it’s used in self-reference. Nevertheless, being considered a thought leader is something that quite a few people aspire to. And, according to author Dorie Clark, nearly everyone should be thinking about how to be recognized as an expert.

Clark’s reasoning is straightforward. Even if you are small cog in a corporate machine and don’t expect to ever write a New York Times bestseller, you can advance your career and protect your employability by building your reputation as an expert. And, you don’t have to be the top person on the planet – being the most knowledgeable on a topic in your company or industry niche will still deliver big benefits.

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