Effective communication requires rethinking the patient experience


Erasing the difference between illness and everyday life will be the key to transforming how patients engage with the healthcare industry and how the healthcare industry will be able to effectively communicate with patients.

For starters, drugmakers, health insurers and hospitals and healthcare providers need to see health and health-related interactions through the lens of the patient’s daily consumer experiences, Frog Design’s Creative Director Drew Miller told the audience at the inaugural MM&M Transforming Healthcare conference in New York City on Thursday.

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