Compelling Statistics to Guide Your Hospital Marketing Budget in 2020

*“Among all hospitals, larger marketing budgets are concentrated in
research hospitals, where new technology and therapies are developed.
Medical innovations provide the highest return to the inventor, often a
hospital, early in the adoption cycle.”*

*Nearly three in four agree with the statement “I wish healthcare providers
would communicate with me more often between appointments”*

*52 percent of hospitals used at least three connected health technologies*

*Consider these two additional insights: – 69 percent of surveyed
organizations said they are placing a majority of their IT focus on the
communication of health data between patient and provider- 47 percent of
health systems expect to expand their use of connected health technologies
over the next few years*

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