The rise of mcommerce

The rise of mCommerce represents the single most important wave of retail innovation since consumer brands first began selling goods and services online 20 years ago. Given the size of the opportunity, entrepreneurs who successfully execute on new mobile business models before the rest of the market stand to reap outsized returns. Especially exciting are new categories of consumer-facing businesses such as On-Demand and App-Based Services that could not exist prior to the smartphone?—?and are sure to spawn a small stampede of new unicorns!

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