At $300 billion a year in sales, health and personal care is the second-largest retail category in the US behind groceries. However, like the grocery industry, e-commerce has yet to really disrupt the American drug store.
Only 7% of health and personal care sales occurred online last year, according to the US Census.
For comparison, more than 20% of home furnishing sales and 30% of electronics sales occur online.
But more consumers are beginning to shop online for products that they’d typically go to a drug store to purchase. About 36 million US consumers shopped online for health and beauty products in the spring of 2014, up from 20 million consumers in spring 2010.
Read more: http://www.businessinsider.com/e-commerce-disrupting-health-and-personal-care-market-2015-4#ixzz3YQaX0vM3