Website Must-Haves For Optimal Marketing

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The first step in any marketing adventure is understanding your customers.
Who are they?
Where are they?
What are their interests?
Where do they go for information and advice?
Steve Blank provides excellent information for helping start ups answer these questions through Kauffman Founders School’s Customer Acquisition and Archetypes module.

View Resource: http://www.entrepreneurship.org/Blogs/e360-Blog/2014/May/Website-Must-Haves-For-Optimal-Marketing.aspx