Patients’ social media posts may be the next big thing for big data

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Mining patients’ social media data could provide enormous insight into overall health outcomes, according to a new study conducted by University of Pennsylvania researchers.

By handling social media posts much like big data, it just may be possible to link social media posts to health outcomes, said researchers at UPenn’s Perelman School of Medicine, in a new study. If patients consent to sharing this data, a research database could be created, comparable to that of genomic databases. This database could be used by researchers to better understand the relationship between certain patients and their health.

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