Loyalty & Retention

Loyalty and Retention Marketing Services

According to a survey McKinsey, email is 40 times more effective than Facebook and Twitter combined in attracting new customers. This is probably because 91 percent of all US consumers still use email daily.

Email Marketing

Viable Synergy will create and manage an email marketing program to provide your patients/customers with high-quality and useful healthcare information that is relevant to their needs, conditions, and interests to help them through their healthcare journey.

We also include key information about a client’s services, solutions, and company and use proven email tactics to drive appointments, treatments, and revenue.

By engaging directly with patients/customers through high-quality, relevant content that is emailed on a consistent basis, you will improve patient/customer retention, satisfaction, loyalty, and referrals. We conduct monthly analysis and reporting and seek staff and patient feedback to continually optimize the program and content topics.

Healthcare Content Creation

Providing useful, consistent, compelling content is one of the best ways to attract new patients/customers and stay engaged with them. However, creating enough informational, educational content that meets healthcare industry standards and is SEO friendly is very difficult and time-consuming.

Viable Synergy makes it easy by creating an ongoing stream of high quality, timely healthcare content that is relevant to your business and your patients/customers’ information and education needs.

Our healthcare content includes top keywords to enable high search engine visibility and is written and designed to be easy-to-read, comprehend and shared.

We create healthcare content for the following marketing vehicles and programs:

  • Website Copy and Downloads
  • Blog Posts
  • Google My Business Posts
  • Google AdWords Campaign Links
  • Emails and Newsletters
  • Social Media Posts
  • Profiles on Healthcare and Social Media Sites
  • Mobile Text Links
  • Link Building and Influencer Marketing

In an online survey conducted by Viable Synergy in December 2017, U.S. clinicians indicated that the number one reason for providing useful healthcare content for their patients was to enable patients to make better health decisions.

Patients and their caregivers appreciate content that helps educate them on medical conditions, treatment options, and healthy practices. Healthcare content delivery can improve patient/customer satisfaction, retention, and loyalty

Stat on healthcare content or patient need for content? – SS Sunnie needs to find
Content marketing/SEO — Use stat I have?

Patient / Customer Experience and Satisfaction Surveys

By proactively acquiring feedback on patient/customer experience so that you can quickly identify new revenue opportunities and to correct issues that may be hurting your business. It is critical to know when issues need to be addressed as soon as possible because poor patient/ customer experiences can quickly get out of control when posted to online reviews sites.

People value reading about other’s experiences and search engines know this. They will find ratings and reviews posted online and prominently display them in search engine results and business listings like Google My Business.

Positive feedback can be used identify and encourage patients/ customers to post experiences online, aid employee recognition, and testimonials can be used in marketing and communications vehicles. Viable Synergy will set up and manage a digital survey program and provide actionable insights to improve patient/customer experience

Stat on patient experience/satisfaction – usefulness in tracking by physicians, etc.? -SS – Sunnie Needs to find

Patient/Customer Acquisition and Retention Packages

Viable Synergy also offers special packages for streamlined patient/customer acquisition and retention programs that enable fast results

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