SEO Process Overview

Build Website for Searchability

Technical Team builds websites that include the software and technologies (e.g. plugins) necessary for computers to read the content like SEO titles, meta descriptions, and meta keywords on each page or post

Create Content Search Engines Love

Editorial Team creates education/ information (we call “content”) to ensure the top keywords are used on the website, blog/social media posts and third-party sites, such as Google My Business

Build Links/ Relationships for Credibility

Link Building Team works to build reciprocal relationships with complementary well-respected organizations to build credibility. For example, getting a link for your site listed on the “resources” page of a local or even national non-profit (like the American Cancer Society, the American Heart Association, or the SAMSHA) can serve as an implied endorsement which search engines value and patients/ customers appreciate