Reputation and Online Listing Management
You may be surprised to learn that 72% of patients use online reviews as their first step in finding a new physician and 84% of patients use online reviews to evaluate physicians according to a survey conducted by Software Advice.
Even if your customers are other businesses, it is essential to manage your online reputation. A survey conducted by Corporate Executive Board and published in Harvard Business Review found that 60% of the purchasing process is complete before B2B buyers engage directly with a vendor. A Harvard Business School study conducted by Michael Luca found that increasing your rating score by just one star can increase revenue by 5-9%. Getting good reviews isn’t enough, you also must protect yourself against and manage, negative reviews as each one costs the average business about 30 customers/ clients according to a study conducted by Convergys Corp.
Viable Synergy’s Online Listings and Reputation Management team ensures you know about and are managing what your customers see and say about your online. We help you have a positive online presence in search engines and on general online review sites like Google My Business, Yelp, and US News & World report, as well as healthcare specific sites like WebMD, Vitals, and Healthgrades.
Reputation and Online Listing management Services:
The explosion of online profile and patient/customer reviews and ratings that appear in search engine results, such as on Google My Business, makes online reputation management more important than ever. Reviews and ratings play an increasingly important role in influencing a patient/customer’s decision-making process as well as being utilized by search engines to improve a company or physician’s rankings and positioning within a search engine listing.