Value of Effective Content Management in Healthcare | Achieved through Intelligent Healthcare Content Delivery via Artificial intelligence

AI allows for intelligent personalization of accurate and relevant information, improving precision medicine and moving the healthcare industry into the future with technology. 

The Healthcare Industry is Transforming

The healthcare industry in the United States is different from the rest of the world, and it is in the midst of major changes. Many companies are playing a role in providing new technology to rein in the costs of healthcare and improve quality, and with this, the focus of the industry is transitioning to quality, health, and wellness. 

 

Investing in Healthcare Technology to Improve Employee Engagement, Lower Operating Costs, and Achieve High-Quality Patient Care

It’s no secret that employees are more effective when they are invested in their work. Engaged employees provide better service to the company and to the customers, and the same applies to the healthcare industry. Healthcare workers directly affect the patient’s attitude toward the organization (hospital, clinic, doctor’s office, etc.), clinic, etc. When an employee finds it difficult to complete basic tasks required of them because of a lack of training or resources they may become less invested in their work and become not fully engaged or even completely disengaged. This leads to lower employee retention and poor patient experiences. 

On the other hand, when an employee has the resources that can easily enable them to do their work and find the right information at the right time, they become genuinely engaged in their work and this shows not only in the patient experience but also in employee retention rates. It is much more cost-effective to motivate and continue training an employee already on the payroll than it is to recruit and train new ones. It also becomes much easier to grow as a business and retain a high reputation when patients are having amazing and meaningful experiences at your hospital or clinic because of genuine, caring, and effective employees. 

 

The importance of making information easily accessible to patients, physicians, and employees. 

In healthcare, there are many parties, all of which are in dire need of easily accessible and accurate information. Patients, physicians, and employees are all searching for information all day, every day. 

The question is, how to show them the most relevant, at the right time? 

With effective intelligent content management and delivery, we can achieve easy accessibility to the right information. A healthcare delivery organization (HDO) should always have an effective system for not only prospective patients to find information about the HDO, it’s services, conditions, doctors, and more but also for physicians and employees to easily find and share this information with each other and with patients. 

 

Innovation Station

Innovation Station is a powerful tool that enables healthcare enterprises to manage and share their content, with ease of use and universal accessibility from any internet-connected device from anywhere in the world. In the following post, we will discuss the (the “what “ of the patients – needs, concerns, etc.)patients. What are they looking for online, how they can easily find it, how you can be delivering this information to them, and how it will benefit your organization.

To learn more about Innovation Station digital intelligent content delivery system click here

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sources: //www.himss.eu/sites/himsseu/files/education/whitepapers/Healthcare-Content-Management_White-Paper-Final.pdf