6 Upsides & Downsides of Closed vs. Open Social Co

Before social media came along in earnest as a marketing channel around 2008, the big marketing buzzword was “community marketing.” The need for community marketers was brought on by the new wave of internet companies starting around 2000 that depended upon building solid, entrenched user bases to sustain their business model: think eBay, etsy and the like.

View Resource: http://www.meltwater.com/social-media-blog/social-media-community-marketing-disruption/