5 Ways Content Marketing is the New Community Mark

The main difference between the old Community Marketing model and the new Content Marketing model is one that’s mandated by a new social age: the conversations we’re starting and participating in aren’t happening on our owned media channels. (For more on that, here’s an article on the upsides and downsides of an open vs. closed community.)
A great Content Marketing program starts by evaluating your target social community. And, with that in mind, here are…

View Resource: http://www.meltwater.com/social-media-blog/social-media-community-marketing-disruption/