Healthcare Journey has changed…
Your healthcare customer’s (patient’s) journey has changed. Has the way you reach them?
The healthcare customer/ patient journey has changed. According to the Pew Research Center, Health Online Survey, 77% of people start their healthcare journey using a search engine like Google. Searching for products and services online is not limited to consumers/ patients. Google partnered with Millward Brown Digital to determine how businesses that sell to other businesses (B2B) are using the internet. They found that 89% of B2B researchers use the internet in their research process and 75% said vendor’s content had a significant impact their buying decisions according to a 2017 survey about B2B buying decisions.
When we (the collective “we” which includes your patients/ customers) search for answers on search engines, we are presented with information from organizations across the street and around the world; from our friends and our friends friends via social media; from articles, infographics, and videos created by global health experts and people with no expertise at all; and with positive and negative ratings and reviews of physician practices and healthcare organizations on Physician and Business Review sites like Google My Business, Healthgrades, WebMD and a growing number of many others.
The opportunities to engage with potential customers using the internet is nearly unlimited. This makes creating and maintaining an effective marketing program challenging for any size business, but especially for organizations with small teams and limited marketing budgets. These are just the type of organization that we at Viable Synergy, love to work with. We help organizations like yours, create and execute effective marketing programs so that you and your team can focus on what you do best, taking care of your patients and customers including the all the new ones that will be finding you through our effective marketing programs.
Learn more about how we help on our Marketing Services page.
From the About page
Viable Synergy is a healthcare marketing services company that provides effective, turnkey marketing programs that help our clients acquire and retain patients/customers on time and on budget. Our marketing programs involve creating and disseminating compelling, Search Engine Optimized (SEO) information about your business and the products and/ or services you offer. This information (often called “content”), is designed to improve your search engine visibility, online reputation, and patient/customer engagement. We serve a global client base of physician practices; hospitals; technology and software companies; and medical device and pharmaceutical manufacturers.
Viable Synergy’s team of seasoned healthcare experts have been helping innovative health care providers and global healthcare organizations develop, launch, and grow their businesses for more than 20 years. We understand the unique opportunities and challenges that our healthcare customers face and are passionate about helping them to succeed. We recognize that you, our clients, and your patients/ customers are looking for more than a shiny new piece of software– no offense to our shiny software partners, we need and love you too. We also know that time is limited, teams are stretched, margins are small, and dollars are tight. That is why we created a unique approach that leverages talented people, proven technologies, and systematic processes for effective and high-quality execution. We create and execute effective marketing programs so you can focus on what you do
Our marketing programs involve creating and disseminating compelling, Search Engine Optimized (SEO) information about your business and the products and/ or services you offer. This information (often called “content”), is designed to improve your search engine visibility, online reputation, and patient/customer engagement. We serve a global client base of physician practices; hospitals; technology and software companies; and medical device and pharmaceutical manufacturers.