Health experts are a treasure trove of knowledge and expertise. Imagine if…

Health experts (within institutions and working outside of them) – are a treasure trove of knowledge and expertise that is locked way inside their big brains, on their computers, and behind firewalls. Imagine what would happen if we were able to easily access that information when we are making health decisions for ourselves our families and even people in our care. What if we could also easily, quickly, and cost-effectively use the information contained within our own organizations combined/ augmented by other experts to enhance employee and patient education and engagement?

Click here to read the post and view the full infographic.

The team at Viable Synergy has demonstrated that with a solid plan, an elegant platform, and strategic consulting support, organizations can liberate and leverage the vast amount of knowledge and expertise within their faculty and staff to reach more patients, increase brand recognition, and create new sources of revenue beyond clinical encounters, research studies, and journal articles.

This article was originally published on LinkedIn on June 22, 2017.

Right information, right time, right format, for the right person

It is reassuring to see that more individuals and organizations are considering more complex and integrated approaches to developing and executing care strategies.

In an article published by  by Eric Sagonowsky on Jul 12, 2016 7:50am in Fierce Pharma –  entire article can be found by clicking here – Eric describes a few key challenges with our approach to helping patients to live fully and healthy with diabetes including the lack of focus on “adherence” and suggesting that we think more strategically about how and when we share information.

Murray Aitken from IMS Institute supported Eric’s suggestions by describing the importance of alignment across the care continuum of  official and voluntary organizations to help ensure optimal patient treatment adherence.

Original excerpts from the article can be found below.

“… the IMS Institute found, many existing diabetes strategies aren’t zeroing in on adherence. With that in mind, the authors suggest steps to improve the situation such as identifying patients in need of help, offering customized education and applying new technology to guide patients through managing their care.

“Simple, customized interventions that put patients on the path to optimal adherence and persistence can yield tangible results, but require alignment between healthcare and government leaders, as well as the active involvement of voluntary associations and the private sector,” IMS Institute director Murray Aitken said in a statement.”

Viable Synergy’s take:

We believe that the power of getting the right information to the right person at the right time can have a profoundly positive impact on a person’s health.

Often times “information dumping” is done to patients and families when they visit clinicians whether it be for a follow-up or for something more serious. There are many reasons for this including trying to provide patients and their loved ones with all the information we can while they are in the office as well as the lack of time or expertise to determine which of the 50 items we could share with patients would be the best 2-3.

Leveraging technology by making tools and information available in a Digital Resource Center or an Online Library can help clinicians make information readily available and also allow patients to view and engage when it is convenient for them.  Additionally, software solutions,  like our Health Nudge platform, can deliver achievement/ supporting informational activities to patients on a regular basis and reward them with positive affirmations and even points to help patients “stay on track” and meet their personal health goals.



List of articles to include somewhere

Top Health Conditions Papers Mentioning Artificial Intelligence (AI) by Quid

Interesting article about AI in healthcare published by Quid using their cool analytics and visualization software.  They found that Artificial Intelligence was most often mentioned in papers about cancer, diabetes, and dementia & Alzheimer’s.


Authors:  Carlos Folgar and Jess McCuan

Published on:  01.27.17

The full article can be accessed here. There are several more cool visualizations and interesting findings.


Blog Post Title

What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.

Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.

Why Can’t We All Just Get Along On Line?

Why can’t we all get along online?

Viable Synergy’s CEO was recently interviewed by Neil Versel of MedCity News about the explosion of Online Physician Review sites and the impact these sites are having on physician reputation.

Check-out a few key excerpts from her interview about online physician reviews from the physician and the patient’s perspective and read the full article at MedCity News here.

Patients increasingly have shown a willingness to write online reviews of their healthcare experiences and opine on social media, and there are plenty of places for them to do so. Sometimes, though, this feedback prompts physicians and their staff to want to defend themselves.

And sometimes, providers react too strongly. A pediatric practice in Fort Myers, Florida, reportedly cut ties with eight families last month over negative comments posted in a private Facebook group.

“Most physician practices are still not really comfortable with all-out engagement online,” said Sunnie Southern, CEO of the health innovation firm Viable Synergy and founder of the Innov8 for Health online community.

“At the end of the day, patients have a voice that they never had before,” she said.

With that in mind, Viable Synergy offers physician practices customized marketing content to distribute both in the office and online. For example, there might be a brochure, branded with the practice’s name, explaining how meditation can be beneficial to health, and then offering tips for a 5-minute meditation that patients can do while sitting in the office.

To reinforce the message, Viable Synergy produces “staff flags” — buttons or stickers for office staff to wear — with messages to help engage patients. If the brochure does, in fact, talk about meditation, a flag might say, “Tell me about your 5-minute meditation,” Southern explained. “It puts a personal element to it.”

Printed material might include a takeaway item like a card saying, “If you like the 5-minute meditation, here’s a 10-minute meditation to try at home.”

The card also lists a URL that could link to the practice’s Facebook and Yelp pages because it’s sometimes hard to find social and feedback links on practice websites, she said.

Online rating sites do tend to come up high in Google searches, and often, rating sites list outdated phone numbers, hours and even addresses, so it’s important for practices to make sure their own listings are current.

It goes without saying that practices should make it easy for people visiting their websites to find the phone number and business hours, Southern said.

Similarly, in the name of customer service, practices should never try to suppress online reviews, Southern said. Instead, they should actively engage the public.

“It’s no longer a ‘nice to do’ anymore. It’s an absolute ‘have to do,’” she said.

Read the full article by clicking here.