Attraction and Acquisition Services can help you connect with your ideal target audience
wherever they are in their health care journey.
Search Engine Optimization and Marketing
Reputation & Online Listings Management
Search Engine Optimization (SEO) and Marketing (SEM)
According to a Pew Research Study, 77% of online health seekers say they began at a search engine such as Google, Bing, or Yahoo. In order to ensure your customers find you when they are searching directly for your business or searching for a service that your business provides, you must optimize the information contained on your website (and anywhere online) for search engines.
SEO and SEM Services:
Search Engine Marketing Plan: We will complete a needs assessment, and develop a plan to support long-term search engine marketing success
Keyword Research and Analysis: We will research keywords and phrases used to find your products and services and then recommend those that will be most effective and have a competitive advantage in driving patients/customers to your website
Organic Search Engine Optimization (SEO): We build websites that are designed to be easy to use for both people and for search engines. The coolest, most innovative, fanciest website in the world is of no value to your business if your patients/ customers can’t find it when they are searching. This is why it is essential that your website is optimized for search engines or Search Engine Optimized (SEO). Click here to learn about our SEO Process
Local Search Optimization with Google My Business (GMB): We help clients claim, verify, correct and optimize their GMB listings. This enables patients/customers to find you at the top of the listings on Google Search and Google Maps when they search for your specific business or the services/products you offer. It is essential for any brick-and-mortar business (businesses with a physical location) to optimize their GMB listings.
Paid Search with Google AdWords Pay-Per-Click (PPC) Advertising: PPC is a model of internet marketing in which businesses pay a fee each time one of their ads is clicked. Google typically reserves the top 3-5 search results for PPC. Thus, PPC is an effective way to “buy” your way to the top of Google Search Results while you are “earning” your way to the top with SEO and SEM activities. PPC is most effective when it is combined with other activities/ tactics in a marketing plan. In order to increase the number of potential patients/customers that to your website we set up, manage and optimize a keyword advertising campaign on Google. Budgets can be flexible and quickly adjusted. The next time you search for a product or service on Google notice the top 3-5 search results are typically an add which you can distinguish by this sign “Ad” sign right next to a link to the site. It is also important to note that the world of PPC advertising is changing. Google and Facebook are limiting the types and number of companies that they will allow to participate in PPC campaigns. A recent specialty impacted are Opioid Addiction Practices. Our team is up to speed on the latest changes and challenges and will adjust your plan accordingly.
SEM Performance Metrics and Reporting: We monitor and analyze metrics across the website and search engine programs and provide a monthly summary report. This report includes an action plan for continued optimization and performance improvement.
If there is an SEO or SEM service you would like and don’t see listed here, contact us at Hello@ViableSynergy.com.
Reputation and Online Listing Management
You may be surprised to learn that 72% of patients use online reviews as their first step in finding a new physician and 84% of patients use online reviews to evaluate physicians according to a survey conducted by Software Advice.
The explosion of online profile and patient/customer reviews and ratings that appear in search engine results, such as on Google My Business, makes online reputation management more important than ever. Reviews and ratings play an increasingly important role in influencing a patient/customer’s decision-making process as well as being utilized by search engines to improve a company or physician’s rankings and positioning within a search engine listing.
Even if your customers are other businesses, it is essential to manage your online reputation. A survey conducted by Corporate Executive Board and published in Harvard Business Review found that 60% of the purchasing process is complete before B2B buyers engage directly with a vendor. A Harvard Business School study conducted by Michael Luca found that increasing your rating score by just one star can increase revenue by 5-9%. Getting good reviews isn’t enough, you also must protect yourself against and manage, negative reviews as each one costs the average business about 30 customers/ clients according to a study conducted by Convergys Corp.
Viable Synergy’s Online Listings and Reputation Management team ensures you know about and are managing what your customers see and say about your online. We help you have a positive online presence in search engines and on general online review sites like Google My Business, Yelp, and US News & World report, as well as healthcare specific sites like WebMD, Vitals, and Healthgrades.
Reputation and Online Listing management Services:
Online Listings and Reputation Management: The explosion of online profile and patient/customer reviews and ratings that appear in search engine results, such as on Google My Business, makes online reputation management more important than ever. Reviews and ratings play an increasingly important role in influencing a patient/customer’s decision-making process as well as being utilized by search engines to improve a company or physician’s rankings and positioning within a search engine listing.
Profile Updating: We update and correct profiles that are missing information, such as photos or contain incorrect information, such as phone number and address
Reputation Assessment: We analyze the top performing online presence and review sites to find patient/customer feedback that may be hurting your reputation and develop an improvement action plan
Best Practices: We provide simple instructions to protect and enhance your online reputation
Monitoring and Responding: We monitor online reputation across sites so that clients can quickly respond to patient/customer comments and issues in order to maintain a positive online presence. We also help you develop a list of appropriate responses
Let’s discuss how we can help you optimize your website and digital marketing efforts for search and enhance your online reputation. Schedule a complimentary mini strategy session today.